Skip to Content

About us

Sherif’s Choice: Africa’s Signature of Trust

Welcome to the hub of Sherif’s Choice—where century‑old agricultural wisdom meets tomorrow’s technology, and every story is rooted in soil, sweat, and success. Pull up a virtual chair, grab a cup of rooibos tea (with a dash of our organic spices, of course), and let’s get to know the people, purpose, and playful spirit behind Africa’s premier agri‑livestock and spice powerhouse!


Our Origin Story

Once upon a sunrise in Kenya’s Rift Valley, our founder Sherif—born to a line of farmers—watched as local farmers struggled with unpredictable climates, patchy market access, and paper‑chase certifications. Inspired by Africa’s untapped potential, he set out on a mission: to blend indigenous farming mastery with cutting‑edge tech, forging a new path from farm gate to global plate. 

Empower Africa’s farmers, elevate its harvests, and export its excellence—through transparency, traceability, and technology.

To be the gold standard of African agri‑livestock and spice exports, forging a future where every product carries a story of sustainability, community, and innovation.

Core Identity

  • Headquarters: Nairobi, Kenya—with aggregation hubs in Uganda, Tanzania, Ghana, and beyond.
  • Digital Ecosystem:
    • Website & Export Portal: Global buyer gateway + training library
    • Livestock Management App: Health tracking, breeding calendars, market data
    • Spice Trace Platform: QR‑driven farm-to-shelf storytelling
  • Focus Pillars: Livestock Excellence | Organic Herbs & Spices | Farmer Empowerment | Export Partnerships

Our Values


Community First: Farmers aren’t suppliers—they’re partners, teachers, and co‑creators of our success.  
Innovation Always: From blockchain traceability to AI‑driven herd health alerts—we embrace tech that serves people.
Integrity & Trust: Every shipment, every QR scan, every lab result—transparency is non‑negotiable.
Sustainability at Heart: Regenerative practices, eco‑friendly packaging, and climate resilience guide every decision.
Joy in the Journey: Farming is hard work—but we believe in celebrating every milestone with a little fun, flair, and flavor.

Join the Adventure

Whether you’re a farmer, a buyer, an investor, or a foodie curious about spice stories—there’s a place for you at Sherif’s Choice. Dive into our world:

  • Meet our Farmers: Browse interactive profiles and video diaries.
  • Explore Opportunities: From co‑op memberships to export franchises.
  • Career & Collaborations: We’re hiring innovators, storytellers, and impact‑makers.

Sherif’s Choice: Growing Africa’s legacy, one connection—one container—one smile at a time.

Talk To Us 

Explore
Services
Get in touch
Sherifs Choice

Kajiado, Kenya